An advertisement can have multiple ‘moods’ as well! Most ads include some kind of narrative, so it is very important to highlight the story’s meaning and add to it! Branding is the scoring aspect of the company’s logo, which has to enrich the ad and at the same time project the company’s status and prestige.
Here is a Mercedes-Benz ad, re-scored by ParisT:
Here is the logo of the film production giant Paramount Vantage, re-branded by ParisT:
